5PREVIEW JOURNAL

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Thursday, 17 April 2014

SHOP: L Square, Egypt

Our SS14 collection 'The Nouvelle Vague' has been featured quite strongly in the L Square boutique in Egypt!

L Square began operation in 1994 with the vision to spearhead and lead the Fashion scene in Egypt by bringing the best worldwide brands into the Egyptian market. In a short period L Square became a favorite among Egyptian women looking for global trends that marry into their local taste. This success is derived by the spirit of its founders, who through their expertise in the global fashion scene and their insight into Egyptian taste, were able to carve that fashion haven in the heart of Cairo. 

L Square owns two operational boutiques in Cairo, one in Heliopolis and the other in Mohandessin.


Wednesday, 16 April 2014

PEOPLE: Vienna Wedekind

Carola from the Vienna Wedekind blog styles our SS14 Navy and White stripe unisex tee in a casual but smart blazer and black jean combo. We love how this simple tee can be translated into so many different styles. Get yours HERE!



Tuesday, 15 April 2014

PEOPLE: Ebba's silver lining!

The always adorable Ebba featured our SS14 Silver raglan sleeve dress in one of her latest blog posts. We love how she paired this metallic jersey with some silver classic vans.

To see more of this look check out Ebba's blog post HERE.

Want this dress for yourself? Buy that HERE!




Monday, 14 April 2014

SHOP: Storia, Berlin



While in Berlin last week we visited STORIA on Rosenthalerstrasse 13. A great, airy and modern store filled with many fashion delights, 5PREVIEW took pride of place in the front window as well as in the central display modules.

Based in bustling MITTE we definitely recommend a visit to STORIA if you are ever in Berlin.

For more information check out their facebook page HERE.


Thursday, 10 April 2014

The 5PREVIEW Archives: Hedvig + Josef

 
We continue our creative collaboration for the 5PREVIEW ARCHIVES with the Stockholm based duo stylist Josef Forselius and photographer Hedvig Jenning. Here is the duo's editorial style campaign shoot for the archives which was shot around Stockholm. The collaboration between Hedvig and Josef has produced a raw, androgynous and edgy shoot which we love! 
 
All pieces from the 5PREVIEW ARCHIVES can be bought at our online store for €20.

Don't forget, if you buy over €100 worth from our '5PREVIEW ARCHIVE' collection you will receive FREE SHIPPING. Enter the code: FREESHIPARCHIVE at checkout. Limited stock!
 
 
Photographer: Hedvig Jenning (hedvigjenning.com)
Stylist: Josef Forselius (josefforselius.com/)
Hair and make up: Carina Finnström (@Mikas looks)
Model: Minou (@Nisch management)